“A true partnership has been built with STAX."

An iconic fitness brand was entering the lucrative sports drinks market. We quenched their capital requirements.

The Mission

An Australian beverage company had acquired exclusive rights to export Everlast-branded sports drinks, but they needed capital to scale their operation. STAX stepped up.

The Client

Australian Product Research Pty Ltd (also known as APR), had just acquired the exclusive distribution rights to Everlast, one of America’s most iconic (and lucrative) sports brands. Everlast products are already sold in 75 countries, with an annual turnover of around $1 billion.

APR was the first to market with Everlast branded water, with official rights to sell Everlast products in Australia and New Zealand. But they needed capital to bulk up their supply chains.  

The Proposition

APR was an attractive proposition for investors. They were an established Australian drink company, and now they had exclusive rights to Everlast. Investors were quick to jump on board.

  • The sports water market in Australia was valued around $780 million.
  • Sports water consumption was growing by 3% year-on-year.
  • APR already had a range of bottled water products, which were rebranded to Everlast.
  • The company had a crack leadership team, led by ex-Coca-Cola Amatil executive, John Leeder.
  • The funds would help APR boost their manufacturing capacity.  

The Raise

APR raised an undisclosed amount through one round of equity crowdfunding on STAX. The campaign was so wildly successful that it has allowed APR to build a new bottling facility in New South Wales, further scaling their production capacity.

John Leeder, CEO of APR said:

“This has been a fantastic process, and a great result with the assistance of STAX...in the capital raising stakes. A true partnership has been built between APR and STAX.”

You can't ask for much for than that.